Our Story

It's All About Connections

We started our outdoor business at a retail store in Bangsar back in 1999 and fully moved to online business model in year 2003. We are now one of the leading online outdoor shops in Malaysia, serving hundred thousands of local and international customers - but each interaction is unique. 

We have ample of experience in both physical & virtual retailing and truly understand that there is no difference between the 2 retailing methods, especially when it comes to personalized treatment and how it brings about good quality service.

We make sure everything we do honours that connection – from our commitment to the highest quality service in the world, to the way we engage with our customers to do business responsibly.